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Helping you understand insurance coverage one conversation at a time.

Who We Are

At Jim Tatro Insurance Agency, Inc., we believe in delivering exceptional service to our clients in the Reno, Nevada area. With over 34 years of experience in the insurance industry and over 17 years as a State Farm Agent, our mission is to help people figure out where they are, where they want to be, and help them get there. Our team of dedicated professionals is dedicated to providing premier insurance and financial services to our clients. We take a personalized approach to insurance, taking the time to understand each client's unique needs and crafting a customized plan to fit their individual circumstances.

Our Services

We offer a wide range of insurance products and services to meet the needs of our clients. From auto insurance to home insurance, renters' insurance, life insurance, health insurance, and pet insurance, we have you covered. We also offer insurance for businesses, including business insurance, liability insurance, and commercial property insurance.

Personalized Service

At Jim Tatro Insurance Agency, Inc., we believe in personalized service. We take the time to understand each client's unique needs and circumstances, crafting a customized insurance plan that meets their individual needs. Our team of experienced professionals is dedicated to providing exceptional service, answering questions, and addressing concerns.

Insurance Products

  • Auto Insurance
  • Homeowners Insurance
  • Condo Insurance
  • Renters Insurance
  • Personal Articles Insurance
  • Business Insurance
  • Life Insurance
  • Health Insurance
  • Pet Insurance
  • Rec Vehicles Insurance
  • Boat Insurance

About Our Agent

Jim Tatro has been an insurance professional for over 34 years and a State Farm Agent for over 17 years. Born and raised in Northern Nevada, Jim has a deep understanding of the local community and its unique insurance needs. When he's not helping clients with their insurance needs, Jim can be found spending time with his family, including his wife, Allison, and their nieces, Eloise and Zelda. Their dog, Bukowski, is also a regular visitor to the office.

Contact Us

If you have any questions or would like to schedule a consultation, please don't hesitate to contact us. We look forward to serving you.

Reviews (105)
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Positive: The agents and staff at Jim Tatro State Farm Insurance receive high praise for their excellent customer service, knowledge, and expertise in insurance matters.
Negative: One reviewer had a negative experience with Jim Tatro due to poor customer service and rudeness.

Agents and Staff

The majority of reviewers praised the agents and staff at Jim Tatro State Farm Insurance, specifically mentioning Cierra Crill, Jim Tatro, Jenna Kelly, Stacey Pastorius, and others. They were described as helpful, knowledgeable, friendly, and willing to go above and beyond to assist with insurance needs.

Excellent Customer Service

Reviewers repeatedly mentioned the excellent customer service they received from the agents and staff at Jim Tatro State Farm Insurance. They appreciated the personalized attention, empathy, and professionalism they received during their interactions.

Knowledge and Expertise

The agents and staff at Jim Tatro State Farm Insurance were praised for their knowledge and expertise in insurance matters. Reviewers appreciated the explanations and guidance they received, which helped them make informed decisions about their insurance needs.

Negative Experience

One reviewer, R. C., had a negative experience with Jim Tatro himself, citing poor customer service and rudeness. However, this review was an outlier among the largely positive feedback.